Roles & Responsibilities
Conducting qualitative or quantitative surveys, which may involve interview or focus group assessments.
Writing and managing the distribution of surveys and questionnaires.
Using statistical software to manage and organize information.
Analysing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts.
Writing detailed reports and presenting results.
Collect, organize; and analyse detailed data using statistical tools and techniques.
Using qualitative analysis tools such as Porter’s Five Forces analysis and SWOT analysis to represent the market dynamics.
Qualifications
Bachelor's or Master's degree in Business, Economics, Marketing, Finance, Statistics, or a related field.
6 months to 1.5 years of experience in market research, business research, or consulting.
Familiarity with primary & secondary research techniques and basic market research concepts.
Proficiency in Microsoft Excel, PowerPoint, and online research tools.
Strong analytical, communication, and report-writing skills.