Roles and responsibilities:
Analyze website and social media pages, then design and implement strategies to improve their search engine results.
Perform keyword research to guide content teams.
Review and analyze competitor sites to understand their SEO strategy.
Optimize website content, landing pages, and improve ranking of keywords.
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Develop and implement link building strategy.
Monitor and analyze SEO statistics such as clicks, impressions, and conversion rates.
Stay up to date with the latest SEO trends and changes in algorithms.
Qualifications:
Pursuing or recently completed a Bachelor's degree in Marketing, Business Administration, Communications, Mass Media, or a related field.
Basic understanding of digital marketing concepts, including SEO, social media marketing, content marketing, and email marketing.
Familiarity with social media platforms and digital marketing tools is an added advantage.
Strong written and verbal communication skills.
Basic knowledge of Microsoft Office (Excel, PowerPoint, and Word).
Creative mindset with strong analytical and problem-solving abilities.
Eagerness to learn, take initiative, and work collaboratively in a fast-paced environment.